At the turn of the year, the Franz Morat Group unveiled its new brand strategy and presented the revised logos of its companies. At the same time, Framo Morat's website went online with a new design.

From vision to brand strategy

Based on its vision of “driving the future with our components and drive systems” and its mission to “develop and produce gears, gear components, and electromechanical drive systems for the individual requirements of our customers,” the Franz Morat Group has consistently sharpened its strategic focus in recent years.
The focus is on the industry focus of the two companies Framo Morat and F. Morat. While F. Morat focuses exclusively on the automotive industry with plastic injection molding components, assemblies, and complete drive systems, Framo Morat serves all industrial customers. To this end, Framo Morat has expanded its product and development range to include plastic injection molding technology by acquiring F. Morat's entire industrial business.

Brand strategy makes the change visible

The successful implementation of this strategic focus is now also becoming visible. With its new brand architecture and new logos, the Franz Morat Group is taking the next step by fully integrating F. Morat and Framo Morat into the umbrella brand.
The new look symbolizes dynamism and movement—core values of the group of companies. The consistent visual element of the logos consists of intersecting circles that symbolize gears and transmissions. The established colors of the companies have been retained, creating trust and recognizability.
The outer gray circle represents the Franz Morat Group as a unifying umbrella – the blue circle represents Framo Morat and the green circle represents F. Morat. To distinguish the two brands from each other and reinforce their industry focus, the addition of “Industry” to Framo Morat and “Automotive” to F. Morat is conveyed in the logo.

Progress based on tradition

The new brand strategy stands for progress based on tradition and experience. It reflects the identity of a family business with over 110 years of history that combines innovation, precision, and partnership-based action.
For customers, everything essential remains unchanged: The Franz Morat Group continues to work in a customer-oriented, reliable, and cooperative manner—developing and manufacturing customized drive solutions for individual requirements.
The international orientation of the group of companies is also emphasized: The subsidiaries in the USA, Mexico, Poland, and Turkey continue to feature the respective country suffix in their logos—as a sign of regional identity and global presence.

New Framo Morat website

To accompany the brand relaunch, the Framo Morat website has been completely redesigned. The new online presence impresses with its intuitive user guidance, a clear focus on the range of services, and a practical presentation of drive solutions implemented in a wide variety of industries. This is made possible by significantly improved usability on mobile devices and an expanded product portfolio. We hope you enjoy exploring the new Framo Morat website.